As a hands-on design leader, I currently serve as AVP – Design at HT Digital,
leading multidisciplinary teams to craft user-centric, scalable digital experiences
that align with both customer needs and business goals.
With over 12+ years of experience designing and scaling digital products across
Fintech, Travel, Edtech, Live-streaming, Live Games & Fantasy,
Native Advertising and more — I bring a strong foundation in user-centered
thinking, product strategy, and organisational design.
At HT Digital I lead design across multiple verticals —
News, Fintech & Affiliate — spanning products like Hindustan Times (HT),
Live Mint, and Mint Money. I drive end-to-end product design across consumer and
fintech ecosystems, aligning design strategy with business goals across print,
digital, and credit verticals.
Prior to HT Digital, I served as Head of Design at BharatPe, a leading
fintech platform in India. I led end-to-end design across both the merchant and
consumer ecosystems — QR payments, UPI-based solutions, lending, and smart POS.
Our platforms served over 5 million DAUs and enabled
₹600 crore (~$72M) in monthly loan disbursals. On the consumer side,
I helped shape a comprehensive financial suite including UPI payments, co-branded
credit cards, personal loans, and a growing wealth-tech vertical serving India's
Tier 2 cities through Mutual Funds, Fixed Deposits, and Insurance.
Before BharatPe, I was a founding design member at apna.co, where I
scaled the design team from scratch and helped build a job platform for India's
blue & gray-collar workforce. I collaborated closely with product and business
leadership to define strategy, build cross-functional alignment, and execute
against quarterly OKRs.
Prior to that, I worked as Design Manager at MakeMyTrip, leading
Growth, Holidays, and Design Systems. I drove the platform's expansion to the
Middle East, launched multilingual Arabic experiences, and spearheaded the
"Khojo Bharat" campaign under Incredible India to promote
domestic travel post-pandemic.
Earlier, I spent four years in Abu Dhabi as a Founding Design Member at
Algorythma, a tech initiative by ADFG. I helped launch Swoo,
a live-streaming platform, and contributed to government-backed initiatives
including Saal.ai and an academic portal for the
Abu Dhabi Air Force — while building in-house product and design teams.
My journey began at InMobi, working on native advertising with
OEMs like Samsung and LG. I was part of the founding team that built
Glance.ai — now a unicorn and a cornerstone of
lock screen content innovation.
I hold a Master's degree (M.Des) in UX Design from IIT Kanpur and a
Bachelor's degree (B.Des) from NIFT Delhi — both premier institutions
grounded in design thinking and research-led problem solving.
Now, as AVP – Design at HT Digital, I continue to seek challenges that allow me
to tackle complex user problems at scale, mentor teams, and create impactful
solutions that blend product thinking with empathy and craft.